Washington Football Team Branding Presentation
Hi guys!
This is part of a theoretical rebranding I did for class for the Washington Football Team. This presentation includes a lot of background research on the history of the team, the fans, and the marketing the team uses/used.
Formally known as the Washington Redskins, the team decided to remove the racial slur from their name in 2020. Since then they have been referred to as the Washington Football team and have performed without a mascot or "name." Our goal was to give them advice on how they should rebrand themselves to get better brand salience.
The full powerpoint is at the bottom of this article, but here are some screenshots!
(There is also a 10 page essay and longer presentation that accompanies these slides. They are excluded for personal reasons).
